How to write a discussion paper
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Thursday, August 27, 2020
Fetal Pig Dissection free essay sample
This paper makes the peruser stride by strep through the dismemberment of a fetal pig, sketching out the organs and body frameworks they have a place with, just as giving a visual viewpoint on every organ. (more)
Saturday, August 22, 2020
The Political Environment for Coca-Cola and Pepsi in India Essay
The Political Environment for Coca-Cola and Pepsi in India - Essay Example 3. The Indian market is colossal as far as populace and topography. How have the two organizations reacted to the sheer size of tasks in India regarding item strategies, limited time exercises, evaluating approaches, and conveyance courses of action? India is the second most populated nation on the planet. The nation has a populace of 1.19 billion individuals (CultureGrams). Both Pepsi and Coca Cola have made a less than impressive display of extending the size of the market. One reason that the organizations have been insufficient in this outside market is on the grounds that the organizations neglected to understand that the showcasing system that worked in Western countries won't be powerful in an Asian commercial center. A characteristic issue of the Indian commercial center is that salary per capita of the buyers is extremely low. The yearly GDP per capita of India is $3,500 (CultureGrams). The organizations have not exploited the way that their items are food things that have t he trait of being a physiological need for clients. 4. ââ¬Å"Global localizationâ⬠(glocalization) is an arrangement that the two organizations have actualized effectively. Give models for each organization from the case. The utilization of globalization was used in the showcasing procedures of the organizations. For example Pepsi understood that the Indian individuals have a similar enthusiasm for sports that numerous Americans have despite the fact that the games each market likes is unique. The Pepsi advertisement crusades concentrated on sports that Indians like, for example, soccer. Globalization infers that organizations can actualize certain business methodologies in various markets with comparative outcomes. The utilization of securing was a technique that helped Pepsi expanded its general piece of the overall industry. Coca Cola used globalization in its... This article depicts and breaks down the world of politics in India, that has been trying to both Coca-Cola and Pepsi because of the way that the legislature is exceptionally defensive of the nearby businesses. It is expressed that Coca Cola entered the Indian market first in 1958, yet it pulled back India in 1977 because of a contention over the copyrights of its recipe. Licensed innovation is regularly not secured in outside commercial centers. All together for Coca-Cola and Pepsi to enter the commercial center in the late 1980ââ¬â¢s and mid 1990ââ¬â¢s these organizations needed to arrange joint endeavors with neighborhood firms. The analyst mentiones that world of politics of India could have been concentrated all the more intently before these two organizations entering the India commercial center. One reason that the organizations have been inadequate in this remote market is on the grounds that the organizations neglected to understand that the promoting methodology that worked in Western countries won't be compelling in an Asian commercial center. The analyst likewise depicts a characteristic issue of the Indian commercial center, that will be that pay per capita of the purchasers is extremely low. The specialist likewise talks about what exercises can each organization draw from its Indian experience as it examines section into other Big Emerging Markets and remarks on the choice of both Pepsi and Coke to enter the filtered water showcase as opposed to proceeding to concentrate on their center items â⬠carbonated refreshments and cola based beverages specifically, in light of the fact that a great deal of buyers want to drink a container of water over a pop.
Friday, August 21, 2020
How Papers Help in Business Management?
How Papers Help in Business Management?Papers help in maintaining order in business and other organizations. Papers help in ensuring that every employee, as well as every member of the organization, are aware of all the details and rules that they are required to follow. Papers also help in providing direction and regularity to the work force in the organization.This is why, papers have been traditionally regarded as one of the most important tools of management and enterprise strategy. Papers help to ensure that every department of the organization has a proper paper trail. Papers are the means through which a manager can maintain proper and efficient communication with his or her employees. Papers help in providing direction to employees in turn are able to deliver superior quality output.Papers help to create a certain level of employee loyalty in an organization. A relationship between the paper shredder and the employees can help in maintaining a certain level of mutual respect. Papers help in creating a solid paper trail of tasks performed by an employee in the organization.Papers provide a sense of pride to a company as well as the person who is responsible for handling the paperwork. Papers help in driving out any kind of duplicates. Papers help in improving the employee's efficiency and productivity levels. Papers help in establishing a good business relationship between employees and managers in the organization.Papers help in creating a perfect and stable environment in which a new employee departs. Papers help in creating a good work environment in which new employees feel welcomed by their supervisors.Papers help in facilitating communication between employees. Papers are the means through which employees are able to carry out their various duties as well as duties in the best possible manner.Papers provide a simple yet elegant way to record important data and information for a future reference. Papers make it possible for a person to communicate w ith a concerned individual over a period of time. Papers also facilitate a person to make contact with a concerned individual by means of electronic mail.Papers are usually obtained from commercial printing companies. The services of professional printers are available at reasonable rates and provide an exceptional level of service.
Monday, May 25, 2020
Analysis of The Theory of Culture Essay - 619 Words
Culture can be reffered to as antonym of cult. Questioning culture is quite a trend in a contemporary society. Societal norms have been clashing with the individualââ¬â¢s ideals and views much recently. For certain nations, which demostrate a deeply rooted culture, this transformation seems to be inconceivable. Whereas the merits of imbibing the views of foreign cultures inculcates a differtial approach in task handling. Through the following document, I intend to grasp the wisdom bestowed upon by geniuses such as Geert Hofstede and various others who contributed to the globe theory, and how their advocations personify INDIAââ¬â¢s culture dimensions; and thereby influence the statistics of Human resource management of the same. Hofstedeâ⬠¦show more contentâ⬠¦The facet does not amplify the extent of power distribution in a said culture, but rather analyzes the way people think about it. Low power-distance score is depictive that a culture expects and welcomes that power relations are democratic and members are viewed as equals. High power-distance is an indication that less powerful members of the society welcome their place and realize the existence of formal hierarchical positions (Geert Hofstede, 1980). Individualism vs. Collectivism: The degree to which individuals are blended into groups. Individualistic cultures impart importance on attaining personal goals. In societies, which follow collectivism, the goals of the group and its wellbeing are valued over those of the individual (Geert Hofstede, 1980). Uncertainty-Avoidance index: A societyââ¬â¢s tolerance for uncertainty and ambiguity. Cultures that exhibit high score on this chart are less tolerant of change and ultimately minimize uncertainity by implementing rigid rules, regulations, and/or laws. Some societies with less score on this index are more easy to change and have few rules and laws (Geert Hofstede, 1980). Masculinity vs. Femininity: The division of emotional roles between the two genders. This dimension exemplifies the level of importance a culture places on stereotypically masculine values feminine values. Cultures with high score on the masculinity scale, have prominentShow MoreRelatedAnalysis Of Christine Nixon s Theory On The Culture Of Victoria Police3273 Words à |à 14 Pagesbased upon the analysis of case study Christine Nixonââ¬â¢s attempt in transforming the culture of Victoria Police. Through this essay different approaches and theories of management are discussed and incorporated to understand the concepts of change. In response, focus on the fact that how effective leadership can transform the strong management culture within a workplace. This essay would further then demonstrate that peopleââ¬â¢s psychic prison could result in creating a bad workplace culture. Psychic prisonRead MoreA Grounded Theory Research Study1222 Words à |à 5 PagesAnother type of resear ch is grounded theory research. A grounded theory research study will attempt to generate or discover a theory. This type of research is grounded in data from individuals who have experienced a process. Some of the defining features include: a focus on a process or an action, development of a theory, memoing, data collection, and data analysis. The process or action that a researcher may look into would have movement or an action the researcher may be trying to explain. A processRead MoreGender And Gender Identity1648 Words à |à 7 Pagesperformative that set out new criteria of ascribing to the definitions of gender as performative. Most importantly, the relationship between the deconstruction of traditional gender role and the gender theory is accentuated in the feminist aspect of gender performativity. The performativity theory advanced by Butler illustrates that being a man or woman depends on what a person does as opposed to what one is. In other words, gender is not automatically assigned based on biological sex assigned atRead MoreSemiotics in Fashion Photography: Does It Affect Culture as Much as Culture Affects It?809 Words à |à 4 PagesSemiotics in Fashion Photography: Does it affect culture as much as culture affects it? Introduction Fashion Photography has taken quite the belittling from the conventional world of photography. Where other forms of photography ââ¬Ënaturallyââ¬â¢ capture beauty, fashion photography is have said to be too meticulous in ââ¬Ësetting upââ¬â¢ the photograph. .à Brookes states that, ââ¬Å"fashion advertising, in particular, is seen as negating the purity of the photographic image.à We see the typical [in fashion photography]Read MoreCultural Autobiography Analysis1531 Words à |à 7 PagesIt is without a doubt that culture plays an important role in the life of each individual. However the essay argues that there is significance difference in global cultures. Concerning this perception, the aim of this paper is to compare Nigerian culture with Finnish culture and examine the different meanings of culture. Furthermore a Cultural Autobiographyââ¬â¢ questionnaire will be used to create a cultural autobiography which will identify the major influences on personal life. A similar processRead MoreThe Theoretical Perspectives Of Sociology911 Words à |à 4 Pagesredefine, the use and evolution of symbols in society. Some sociologist see this approach as being too focused on one personââ¬â¢s view and take on society rather than trying to understand society as a functioning whole (Turner, Symbolic Interaction Theoryâ⬠). One example of symbolic interactionism put forth by Erving Goffman (1974) uses Roger, an engineer, as an example. Even though he and his parents believe that Roger is an amazing engineer, their perspective would not take into account that Rogerââ¬â¢sRead MoreFinance Theory and Financial Strategy1195 Words à |à 5 PagesFinance theory and Financial strategy Strategic Planning means several things. But it certainly is a part of the decision-making in resource management of the business benefits. Finance theory has significant advantages in understanding the function of capital markets, the valuation of real assets and financial assets. Discounted cash flow analysis(DCF) is a tool that derived from finance theory which has been widely used. However finance theory also has little effect on strategicRead MoreThe Theory Or No Theory?1425 Words à |à 6 Pages Theory or No Theory? Every discourse, even a poetic or oracular sentence, carries with it a system of rules for producing analogous things and thus an outline of methodology (Derrida 1).There are fields that have authentic theories of understanding information, such as psychology or biology. American Studies, although being an interdisciplinary field, has itââ¬â¢s own set of theories. There are some that feel that due to the nature of American Studies, approaches are not all encompassing for understandingRead MoreEssay on Applied Business Research Case Study935 Words à |à 4 Pagesevolution, numerous research studies add to the understanding of leadership theories and the effects on organizational climate and culture. The following findings concentrate on research limitations, ethical standards, analysis of data and conclusions as they relate to the field of business management and research (Cooper Schindler, 2011). Previously research conducted about leadership and management explained organizational culture and climate as employee driven behaviors with little regard to leadershipRead MoreSimilarities and Differences between Chinese Culture and Japanese Culture1567 Words à |à 7 Pagesï » ¿ Similarities and Differences between Chinese Culture and Japanese Culture All collectives and groups in the world, no matter big countries or small families, have their own cultures. There is no single definition which can suit everyoneââ¬â¢s understanding of culture. For example, Hofstede defines culture as ââ¬Ësomething consists of the unwritten rules of the social gameââ¬â¢ (Refer to Bibliography No.1, p. 6); Hoebel and Frost define culture as an ââ¬Ëintegrated system of learned behaviour patternsââ¬â¢ (Refer
Thursday, May 14, 2020
Causes And Effects Of Unemployment - 1611 Words
Causes and Effects of Unemployment Travis Epling Strayer University ENG 105 Jeanette Trammel 9/14/14 Causes and Effects of Unemployment There are many reasons for unemployment in the United States and around the world. Some of these causes are created by the individual and others are out of their control. No matter what the cause for unemployment, it has a devastating effect on the individual, family, and economy. Unemployment defined by the Encyclopedia Britannica is the condition of one who is capable of working, actively seeking work, but is unable to find any work. In addition, to define a person as unemployed, the person must be an active member of the labor force in search of work. (Encyclopedia Britannica, 2012)â⬠¦show more contentâ⬠¦Monetary Effects Because unemployed people receive benefits from the government, there is a correlation between unemployment and increased government spending. The Employment Act of 1946 gave the government the responsibility of maintaining a high employment level of labor and price stability. The effects of this increased spending fo r unemployment benefits is that other government programs suffer a loss in their financial support. It also causes a decrease in the growth of the GDP. There are less people working so less goods and services are being produced and with fewer people to spend money in the economy there are less goods and services being purchased. This causes a decrease in demand of products and causes producers to lower their selling price to avoid a surplus. When the producer lowers their selling price, it causes the consumer price index to fall. Social Effects Various social effects spring from the people who are unemployed. They affect both our communities and the unemployed. The skills and knowledge from the unemployed is lost to our economy which keeps our economy from reaching its full potential. There is also an increase in crime and social strife during times of high unemployment. Bruce Weinberg, associate professor of economics at Ohio State University, Eric Gould, Hebrew University, and David Mustard, University of Georgia conducted a study of the national crime rates between 1979 and 1997 and found a direct correlation in falling wagesShow MoreRelatedCauses and Effects of Unemployment2314 Words à |à 10 PagesCauses and Effects of Unemployment Unemployment defined by the Encyclopedia Britannica is the condition of one who is capable of working, actively seeking work, but is unable to find any work. In addition, to define a person as unemployed, the person must be an active member of the labor force in search of work. (Encyclopedia Britannica, 2012) There are three different types of unemployment: frictional, structural, and cyclical. Due to various causes in the economy, there will always be a certainRead MoreEssay on Unemployment Cause and Effect705 Words à |à 3 PagesUnemployment ââ¬â Causes I am going to offer my theory as to the real cause of unemployment, for every cause there is an effect. The process of cause and effect. à à à à à Itââ¬â¢s hard to live a normal healthy life without a job and money. There are many reasons why people are unemployed, but in turn this state of unemployment can cause one to experience financial, emotional, and personal problems.à à à à à The most common causes of unemployment are getting fired and laid off for specific reasonsRead MoreCauses Of Unemployment And Its Effect On The Economy2406 Words à |à 10 PagesEmpirical research aims to decompose causes of unemployment into those that changed equilibrium and those that caused demand-deficient unemployment. A potential explanation of a rise in the equilibrium unemployment is a rise in the generosity of unemployment benefit relative to wages in work. Therefore people spend longer periods of time unemployed in search for the ââ¬Ërightââ¬â¢ job, thus leading to a rise in equilibrium unemployment. (Begg, 2008, p. 530) In economics, the neoclassical view is that theRead MoreCauses and Effects of Unemployment in Fiji2546 Words à |à 11 PagesTackling Youth Unemployment The Challenge Among the worlds unemployed, young people have been particularly hard hit. Youth unemployment rates are significantly higher than adult unemployment rates in both developed and developing countries. Global protest movements of young people are a manifestation of their lack of job prospects. On the one hand, higher youth unemployment can simply result from frequent job changes and short intermediate unemployment spells. It may be natural for young peopleRead MoreCauses Of Unemployment And Its Effect On The Growth Of India Essay1874 Words à |à 8 PagesCauses of unemployment in India 1-rapid population growth: It is the leading cause of unemployment in Rural India. In India, particularly in rural areas, the population is increasing rapidly. It has adversely affected the unemployment situation largely in two ways. In the first place, the growth of population directly encouraged the unemployment by making large addition to labour force. It is because the rate of job expansion could never have been as high as population growth would have requiredRead MoreCauses Of Unemployment And Its Effects On The Health Of A Country s Economy1350 Words à |à 6 PagesEmployment is an activity or the like that occupies a person s time. Unemployment on the other hand can be simply defined as when a person in search of ââ¬Å"employmentâ⬠or ââ¬Å"jobâ⬠is unable to find employment or work. It is also said to be when an individual of working age seeking a job is unable to obtain any. Unemployment is a criteria used to diagnose the health of a countryââ¬â¢s economy health. It is a big challenge the country Nigeria has battled with for years now and has maintained a rising trendRead MoreUnemployment : A Social And An Economic Threat1127 Words à |à 5 Pagesmany social issues such as vandalism, racism, obesity and prejudice. However, unemployment has become the most histrionic one. Unemployment is both a social and an economic condition. Unemployment is the state where individuals seeking jobs remain un-hired. Unemployment is a global reality where both the developing and developed countries suffer from it. As time goes the condition of unemployment is being worse. Unemployment has become both a social development and a global economic threat. AccordingRead MoreThe Correlation Between Unemployment And Inflation1506 Words à |à 7 PagesBoth unemployment and inflation are two important components when it comes to studying an entire economy and it is also very easy to get those statistics from the Bureau of Labor Statistics (BLS) which is a governmental statistical organi zation that gathers, processes, analyzes, and broadcasts important statistical figures to the American public, the U.S. Congress, other Federal agencies, State and local governments, business, and labor. The Bureau Labor of Statistics also assists as a statisticalRead MoreLabour Market Dynamics, Unemployment And Economic Growth Essay1454 Words à |à 6 PagesLABOUR MARKET DYNAMICS, UNEMPLOYMENT AND ECONOMIC GROWTH IN GHANA INTRODUCTION Owing to a GDP rebasing in 2011, Ghana became the fastest growing economy in the world with a GDP growth pinned at 20%, the largest per capita income in West Africa and the 21st in the continent. Ghana joined the league of oil producing countries in December 2010 with 85,000 barrels of crude oil in a day . Fiscal deficit fell from 5.9% of GDP in 2010 to an estimated 4.3% in 2011 due to strong revenue performance . DespiteRead MoreImpact of Unemployment on Society1011 Words à |à 5 Pagesjob, but is unable to find one. Unemployment is becoming an epidemic that is affecting America at an alarming rate. Most employed people donââ¬â¢t know how hard an unemployed person has to live, they have to worry about providing for their family, and paying their bills. They have an everyday struggle. The countries unemployment rate is currently 9.70% as of march 2010, and Michiganââ¬â¢s unemployment rate is 14.1%. Many economists predict that the effect of unemployment has changed the inflation rate
Wednesday, May 6, 2020
How The Collapse Of Our Agriculture Effects The Entire World
Eating Fossil Fuels made me realize how lazy our country is in general. Many things we consume today are eating away our insides without even knowing. This book provided efficient evidence to our failing food market, oil industry, population overcrowding, etc. Additionally, I realized how the collapse of our agriculture effects the entire world, and how no one seems to care about it. I will explain how certain circumstances relate to my life and add opinions to certain sections of the book that caught my eye. ââ¬Å"As our global population reaches 50% urban, there is an urgent need to return food, fiber and materials production to the cities. The U.S urban population is currently highly food insecure due to a lack of local food production and networksâ⬠Personally, this is a huge issue that needs to be addressed. As the population is rising, the country needs to have facilities efficiently producing enough food to feed the areas. This quote given in the introduction opened my eyes to harsh reality. It states ââ¬Å"We are dependent on the energy of oil and natural gas to seed our crops, maintain them, harvest them, process them, and transport them to market.â⬠What happens when Oil is gone? What are our alternative options? Food process and distribution relies strictly from oil. Weââ¬â¢ve known for years that oil is running low and we still have yet to figure out an efficient substitute. Adding into this topic ââ¬Å"Hunger is not caused from lack of food, but from a lack o f access to food.â⬠ThatShow MoreRelatedThe Plight of Bees Essay1679 Words à |à 7 Pageshave survived on this planet for fifty million years. This species of bee is responsible for pollinating flowers, grass, trees and crops around the world. Much of the food we eat is dependent on honey bees for pollination. Our ecosystem depends on the survival of the honey bee. Colonies of honeybees have been disappearing at an alarming rate around the world due to parasites, viral and bacterial diseases, and the introduction of pesticides and herbicides. Over the past six years, on average, 30 percentRead MoreDeforestation : A Global Problem1624 Words à |à 7 Pagesaround the world is a big issue and needs to be stopped. Deforestation is clearing the earthââ¬â¢s forest in order to make room for things like buildings roads and other man made structures. I chose to investigate more into the topic of deforestation as there is a constant need for more money and land, as it is destroying and causing huge amounts of damage. Throughout my argument I will be answering questions such as, what is deforestation, what are the pros and cons and what are the effects of deforestationRead MoreCauses And Consequences Of The Drought1261 Words à |à 6 Pagesonly two minutes at a certain time due to the restriction, instead of at any time you want; you have to buy drinking water at Safeway since the water flowing from the faucet is unfit to drink; you have to buy high prices foods because the collapse of agriculture in California. These might become to reality if the severe drought continues. Are there any solutions to the drought? Based on the researches, the drought is caused by the climate change that might be related to the human activities, and itRead MoreCollapse, By Jared Diamond1450 Words à |à 6 PagesCOLLAPSE by Jared Diamond attempts to answer the question, ââ¬Å"What caused some of the great civilizations of the past to collapse into ruin, and what can we learn f rom their fates?â⬠This book is divided into four main sections, and Iââ¬â¢ll be talking about the most important sections and the most important chapters in it. The first section starts off with Diamond going in to the present in the United States. He starts off with the Bitterroot Valley of Montana. While it seems untouched, with endlessRead MoreThe Great Green Wall Of The Sahara Desert Essay1317 Words à |à 6 PagesSub-Sahara region. This is occurring because of a process called Desertification. In short the word means that fertile land is becoming desert. There have been multiple links to the occurrence of desertification. Many think that, climate change, poor agriculture choices and deforestation are the root cause of the process. Desertification is becoming a bigger and bigger problem on the continent of Africa. However, in recent years an idea has emerged to stop the desert from keeping further south. A largeRead MoreRising Temperatures Is Yet Another Effect We Can See From1453 Words à |à 6 PagesRising temperatures is yet another effect we can see from global warming. Weather patterns are beginning to shift causing droughts, flooding, wildfires, and hurricanes. Dr. Piers Seller, Director of Earth Sciences Division NASA said that, ââ¬Å"This is very important, because we think the biggest impact from climate change is the moving of the precipitation belts. From the equator they ll go further out, so we re already seeing signs of a system drought. So that causes more drought in places that areRead MoreThe Global Collapse Of Fish Species1645 Words à |à 7 PagesOn November 3, 2006, the New York Times published a front-page article titled, ââ¬Å"Study Sees Global Collapse of Fish Species.â⬠Within the article, experts cited that if ââ¬Å"fishing around the world continues at its present pace, more and more species will vanish, marine ecosystems will unravel and there will be global collapse of all species currently fished, possibly as soon as midcentury.â⬠(Dean, 2006). The issue of overfishing, which is defined as ââ¬Å"continuously taking more fish than can beRead MoreThe Decline of Honeybees: Implications, Causes, and Responses3264 Words à |à 14 Pagesbenefits other animals and plants. I n fact, humans heavily rely on honeybees to pollinate our own food source, a service that is worth billions of dollars a year. Unfortunately, the honeybee population is in a severe and prolonged decline, often in the form of colony collapse disorder, in which entire colonies are seemingly abandoned by adult bees overnight. Honeybees are an indispensable component of modern agriculture, and a failure to discern and address the many causes of honeybee population declineRead MoreEssay on Global Warming1148 Words à |à 5 Pagesthe maturity of the well-known industrial revolution. Through this revolution people began to live in a more decent and comfortable manner; new commodities were produced and entire new kinds of industry were developed. Although all these inventions, discoveries and scientific breakthroughs improved in an outstanding way our well-being, they also provided us with some troubles that scientists had never foreseen or even imagined. One of the major setbacks of this technological evolution is the changeRead MoreThe Big Short By Michael Lewis1733 Words à |à 7 Pagesthink of how something will affect the social order of society. After reading all three of the books, it was challenging to choose just one of them to write about. Each one played its own part of significance from womenââ¬â¢s rights, to economic tragedy, and exploring the universe. Considering all three of these books were well crafted, THE BIG SHORT by Michael Lewis reflects a template of our community. By showing what can happen if we continue to let the financial system run wild, then showing how it will
Tuesday, May 5, 2020
Entrepreneurship - Creativity and Management Services Free Samples
Question: Discuss about the Entrepreneurship, Creativity and Management Services. Answer: Introduction: It is very much important for the organization to be innovative and creative in terms of having the business that is successful. It is the nature of an entrepreneur to be innovative and creative. This report discusses about the innovative and the entrepreneurial nature of Uber. It describes the importance of being innovative and creative to have the successful business. Innovation is considered as the subset for entrepreneurship that can clearly be examined by studying the strategies of Uber as it is considered as one of the most innovative forms in terms of processes. Uber technologies is the company that facilitates the customers to book a car ride in order to reach their destination in a particular city or outside the city. It is the coordination between the customers who wants to take the ride and the independent contractors who want to give ride. The independent contractors are drivers (van Kollem, 2016). There are 58 countries in which this company runs its operations and the overall value of its business is $41 million. The company becomes the market leaders or the innovation leader in the market because of its innovative business idea as well as its low cost services. This company charges less than what the other traditional taxi services charge for the same ride. Till now, the company is enjoying great success in the business and looking forwards to expand its business all over the world. Uber has not given the services to the customers but its business has generated employment for many people who have their cars. It acts as a source of income for many of the people these days (Giuli Maselli, 2015). The company has been praised for giving such opportunities to earn and also such convenience to the customers in their rides. Some of its practices like Surge pricing have been criticized by the people as the customers are facing so many problems to travel at the time when they require taking the services at peak times. Innovation and entrepreneurship: Innovation is considered as one of the best strategies or the firms these days. Innovation has become the factor that helps the organization to attain the competitive advantage. It is the force that drives the organization to survive and compete in the market. Innovation can take place at three levels. The first level is the level of revolution. This is called as the destructive innovation in which the companies change the fundamentals of the process that the industry is using till now (Drucker, 2014). Next level is renewal in which the companies try to modify the processes or the existing model of the business. The last level at which innovation is done is the level of resilience. It is the level where continuous reconstruction of the processes has been done. There are six key elements of every innovative company that are idea generation, risk taking, learning culture, mistake tolerance, change movement and conflict management. The companies that are innovative in nature show these characteristics in their behavior and practices. Innovation is the process that is hard to define just as entrepreneurship. This is because defining entrepreneurship is a debatable concept as it has different meanings for different people (Bessant Tidd, 2007). It is analyzed that entrepreneurship is not just about opening a business but it is linked with innovation. Entrepreneurship is defined as the process in which the available opportunities are exploited and changes have been made in the existing models of business to create innovative processes. Entrepreneurs are very much different from the leaders. This is because leaders show the path to the followers while entrepreneurs develop those paths. Entrepreneurship is very much linked with the creativity and the innovation. The entrepreneurs need to be very creative in nature because entrepreneurship is also about exploring the resources and exploiting them to develop more and more opportunities for the people. It has been argues by the authors that innovation is the very importa nt tool of entrepreneurship (Martin, 1994). This is because innovation is the subset of creativity and creativity is the demand for being an entrepreneur. Creativity can be defined as the ability of a person to see things differently. The person who is capable of thinking out of the box and also has the capability to develop something from the available resources is creative in nature. The changes in the environment create challenges to this creativity (Windrum Koch, 2008). Thus these changes are also needed be considered by the organization in order to be creative. All the innovation that exists in this world is developed because of the creative minds of the entrepreneurs. These entrepreneurs try to create and develop opportunities out of this creativity. There is no doubt on the fact that todays environment is so much dynamic that it is required by the people to adapt those changes. Only the organizations that have the capability to think creatively and innovate something can sus tain in this dynamic nature of the environment. Innovation at Uber: It cannot be denied that Uber is the epitome of innovation and creativity. Uber has brought changes in the usage of cars and the taxis. It has brought up a new turn to the taxi industry. On the large scale, it has been analyzed that Uber has changed the use of private cars that were before used for private purposes is now used for the commercial use on sharing basis. The private cars of the people are not only facilitating its owners but also to other people and in addition to it, it is also generating employment. If the other is of the picture is observed, it has been identified that Uber is not innovative at all (Hippel, 2007). This is because it is just following the pattern of franchise business. Franchisee is defined as the business in which one party agrees to give rights to another party to use their strategies and processes to produce the products and services on the name of first party only. If this definition is implemented on Uber business, the driver is considered as the Uber is considered as the franchisor and the driver is considered as the franchisee (Scholl, 2004). This is because the driver is not the employee of the company but can choose the work according to his will and got the share of what he earns. In terms of service, Uber is not considered as innovative because it is based on the old businesses of transport in which the people travel from one place to another by the transport system available such as taxis. It is only the advanced version of the unofficial cabs that are available in the market for the travelling. The company that is, Uber is just the mediator in between the driver and the customers and the driver is not taking the full amount of money he is receiving from thee customers as Uber charged the fee of using the brand name. The brand is considered as innovative in terms of its processes. This start up provides a new and innovative way to perform the task that has already been performed in the organizations. The innovation of the brand lies in the capability of the company to exploit the opportunities and the underutilized capital by exploiting the technological resources available (Aidis, Estrin Mickiewicz, 2008). The involvement of technology in this business helps the company to manage the demand and the supply of services in the market. It also helps in proper regulating and the saves the customers from the peak charges that are charged by the cab drivers. Therefore, it can be said that Uber is the company that has the nature of disruptive innovation. Uber as an entrepreneur: As far as entrepreneurship is considered, it explains that entrepreneur is the change agent that initiates the changes and improvement in the process of change to create new institutions or change existing institutions. Uber is the company that is the fit for this explanation. This is because Uber is also the company that acts as the initiator of the change in the process of transport services (Bilton, 2012). Uber has introduced Ubers as the service that defines the way a taxi transport services should work in the market, it sets the example of the managed business in taxi services. As the entrepreneurs try to being changes in the process and takes initiate for that, Uber is also the company that initiates the changes in the taxi services industry by involving technology in the taxi services. Entrepreneurs create a platform for others and develop the opportunities. Uber has also developed the opportunities of the drivers as well as the private car owners to have the source of income. A conceptual model has been proposed by the author to explain the change implementation in the organization. The figure below describes the capabilities and the concepts on the basis of which Uber brings the change in the industry (Battilana,Leca Boxenbaum, 2009). Recommendation for the company: It is recommended for the company that company should bring more transparency in its processes for the customers and the drivers (Cannon Summers, 2014). The surcharge pricing should be announced before so that people can travel accordingly and the bid should be there at the peak time. This means that auction should be done among the customers, the customers should be given with the chance to decide what price they can pay and the highest payer should be selected at the time of bid, this helps the company as well as the customers o know about the actual price (Arogundade, 2011). In terms of innovation in the technology and their Application, the company should make its application more attractive and accurate in terms of mapping system. Conclusion: Innovation and entrepreneurship are inked with each other. This is because a business can be successful only when it has the capability to innovate and exploit the existing resources to develop anything new (Naude, 2010). They should have the capability to create new opportunities for the business as well as for the population, Uber s considered as innovative not in terms of its services but in terms of its process. This is because in terms of services, Uber is having the business just like the traditional cab services but the prices of running this business is new and innovative and thus Uber is termed as the company that uses disruptive innovation to succeed. References: Aidis, R., Estrin, S., Mickiewicz, T. (2008). Institutions and entrepreneurship development in Russia: A comparative perspective.Journal of Business Venturing,23(6), 656-672 Arogundade, B. B. (2011). Entrepreneurship education: An imperative for sustainable development in Nigeria.Journal of emerging trends in educational research and policy studies (JETERAPS),2(1), 26-29. Battilana, J., Leca, B., Boxenbaum, E. (2009). 2 how actors change institutions: towards a theory of institutional entrepreneurship.Academy of Management annals,3(1), 65-107. Bessant, J., Tidd, J. (2007).Innovation and entrepreneurship. John Wiley Sons. Bilton, N. (2012). Disruptions: Taxi supply and demand, priced by the mile.The New York Times, Jan,8. 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