Leonardo da vinci and the science work Research Paper

Leonardo da vinci and the science work - Research Paper Example This paper details a brief account of Leonardo Da Vinci’s life, his achievements and discoveries and an analysis of his life based on the parts of creativity. Brief Biography Leonardo was born on 15th April, 1452, in Vinci, Italy, out of wedlock and raised by his father, ser Piero, and his step mother. In the modern sense, Leonardo had no surname and was named â€Å"da Vinci† meaning â€Å"of Vinci†. However, his full names were â€Å"Leonardo di ser Piero da Vinci† implying â€Å"Leonardo, son of ser Peiro, from Vinci†. Little literature is available about Leonardo’s early life. According to Vasari (23-32), Leonardo lived in Achiano, his mother’s home, for the first five years of his life and later moved to his father’s household in Vinci. His father had remarried numerous times. Fig. 1 Leonardo’s portrait Leonardo attained informal education on mathematics, geometry and Latin language. He joined Verrocchio’s work shop at the age of fourteen. He was exposed to chemistry, leather working, mechanics, carpentry, drawing, painting and metallurgy (Buchholz 35-40). He graduated at the age of twenty as a qualified master in the union of doctors of medicine and artists. At the age of 22, court records indicate that Leonardo Da Vinci was charged and exonerated of sodomy (Vasari 58). In 1482, Leonardo was commissioned by Lorenzo de Medici to create a silver lyre in the shape of a horse’s head. ... Within his life, his â€Å"great strength and generosity, outstanding physical beauty, and aspects of life† attracted the curiosity of many people (Vasari 67). Leonardo had numerous friends who are also renowned for their contributions in history and other fields. He kept his private life discrete and was involved in numerous intimate relationships with his pupils. Accomplishments Buchholz (76) regards Leonardo as a genius and a renaissance man. Additionally, he is described as a man whose immeasurable inquisitiveness was made equal only by his powers of invention. Arguably, his talents stretched further than his artistic works. Like most of the renaissance leaders, he did not observe any separation and distinction between art and science. Leonardo is primarily known as a painter (Moon 83). Two of his paintings, the Mona Lisa and The last Supper, are the most celebrated, reproduced and imitated paintings. Leonardo’s iconic drawing of the Vitruvian Man is renowned. He al so made numerous notebooks where he made scientific drawings, and diagrams. However, since he did not publish his diagrams, nobody else knew about the whereabouts of the notebooks and, therefore, they were discovered long later after he had died (Capra 21). As an engineer, Leonardo’s thoughts and ideas were hugely in advance of his period. He hypothesized a tank, a helicopter, solar power, calculator, and the elementary theory of plate tectonics. However, a few of his designs were feasible during his period. Some of his inventions came into the world of manufacturing unannounced and unpredicted. As a scientist, he immensely enhanced the state of knowledge on areas such as optics, hydrodynamics and anatomy (Capra 107-13). Leonardo was captivated by birds. He observed them, drew them

Marketing management Research Paper Example | Topics and Well Written Essays - 750 words

Marketing management - Research Paper Example 2. A company that has a well-executed branding strategy will enjoy the good aspect of marketing. This is because customers will be able to identify themselves with the good due to its color, brand name and even the price. Consumers will enjoy the benefits of easy selection and budgeting of their selected brand. With regard to a newly launched product, the brand name provides the advantage especially due to the customer base already created by pioneer brands. 3. Most of the new products fail in the market because of several reasons. One of the reasons is the level of competition. Most of the newly launched products are unable to compete effectively in the market hence fail. Most of the marketers also fail in conducting feasibility tests before launching their products in the market. In addition to this, poor branding strategies and failure to connect the new product with pioneer brand creates a loophole which eventually leads to the failure. Marketers are therefore under obligation to conduct a proper feasibility test before they introduce a new product. They must ensure that the product is appealing to the customers and meeting their demands in terms of price quality and quantity. 4. Most marketers are have engaged in understanding the psychological behavior of the consumers and are now utilizing the strategy of perceived value. This means that the value of the price of the goods or services are according to what the customers thinks they are. The key to perceived value pricing is providing the customer with what they want in form of size, quality, quantity, and price. Once this is done customer loyalty follows and this is the most important aspect of perceived pricing. The marketer is able to predict the price to be paid through customer loyalty, customer demands and customer cares services. 5. One of the strategies is to increase the compensation such that the highest marketer gets the highest commission. This will act